Chinese Court rules that decorative patterns similar to Chivas’s trademarks constitute infringement

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Source: Wanhuida Peksung via International Law Office, 4 September 2017

“The Beijing High People’s Court recently granted protection to the three-dimensional (3D) bottle and device marks covering Chivas Holding (IP) Limited’s Chivas Regal label and packaging and held that the accused product, which featured a decoration similar to Chivas’s trademarks, constituted trademark infringement.”

“Brand owners should strengthen their Chinese trademark portfolio by registering not only their name, but also the label, packaging and shape of their bottles as 3D trademarks.”

Source article here



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